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Essential McLuhan

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Book Essential McLuhan

Essential McLuhan

Available in PDF - DJVU Format | Essential McLuhan.pdf


Original name book: Essential McLuhan

Pages: 416

Language: English

Publisher: Anansi (1995)


Book details

Format *An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose. *Report a Broken Link

Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Category - Other books

Bestsellers rank - 6 Rating Star

Essential McLuhan brings together in one concise volume key writings by Marshall McLuhan, the hugely influential guru of the mass media. Today, in a communications environment transformed by the rapid spread of electronic media, McLuhan's insights are fresher and more applicable today than when he first announced them to a startled world in the 1960s. A whole new generation is turning to his work to understand a global village made real by the coming of the information superhighway.
This comprehensive collection includes extracts from McLuhan's famous books Understanding Media and The Gutenberg Galaxy, as well as selections from his other books, articles, correspondence, interviews and published speeches. There is also a 'sourcebook' of key quotations drawn from the whole body of McLuhan's work, and a full bibliography of writings by and about McLuhan.
--This text refers to an alternate Paperback edition.

Given the profound influence that the writings and teachings of Marshall McLuhan have had in the Information Age, it is surprising how few people have read anything more than context-free excerpts printed in indecipherable day-glo fonts over a background guaranteed to induce vertigo. But once you actually get around to reading McLuhan's ideas about the Global Village, the history of print, and the rise of digital media, you realize that behind the hype he did indeed make many substantive and influential contributions. Eric McLuhan, Ph.D., is the author of Laws of Media and The City as Classroom (both with Marshall McLuhan) and a forthcoming book on James Joyce's Finnegan's Wake. He has taught at the University of Toronto, York University, Wisconsin State University, and other colleges.Frank Zingrone, Ph.D., is professor of communication at York University in Toronto. He has also taught at MIT and SUNY (Buffalo). He is an information scientist, poet, former associate editor of the Canadian Journal of Communication and a widely published media investigator.

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Customer Reviews
  • By J. Merritt on March 3, 2006

    Measuring the impact of Marshall McLuhan on media studies is akin to measuring the impact of media on man. Modern man's entire scope of understanding is impacted by and funneled through media forms, and the field of media study is almost entirely funneled through the groundbreaking work of Marshall McLuhan. He may not be the least appreciated genius of the 20th century, but he is at least among the most niche-appreciated; for a man whose theories have practical, everyday applications for just about every human on the planet, he is rarely discussed outside the circle of communication and media students, academics, and researchers.That's where a compilation like this one can come in very handy. For the new McLuhan reader, this generous collection offers enlightening snippets from nearly all of his major works, as well as some informative profile pieces. It's a great introduction to McLuhan specifically, and to media studies in general, and should nicely pique the interest for further study.

  • By Mj23 on March 23, 2015


  • By Witold K. Urbanowicz on September 5, 2011

    The service was provided as advertised - it arrived even before the time and in the exact condition that the supplier had promised.

  • By J. Halmos on March 18, 2001

    I trust this is the one compiled by his son Eric.Anyway, this book seems to read like McLuhan always wanted it: short, digestible bursts of prose.The Playboy Interview is fantastic. I always generally enjoyed McLuhan in a dialog scenario more than his writings, though his writings definitely tend to have more moving moments of clarity and epiphany.

  • By A customer on March 18, 1997

    McLuhan was not the first to open up the field of media study with the focus on the media rather than content. But he was the first to see that ALL human artifacts create their own context of effects, and McLuhan remains unsurpassed in the breadth and depth of his understanding. No field of human endeavor goes unaffected by media environments, and this generous collection is well suited to the serious inquirer, whether new to McLuhan or revisiting him with the onset of the latest manifestations of the electronic age--the web and internet

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